Project Description

From the Personal Portfolio of Tony Schmenk

I redesigned the Palladium International logo and developed the concept of “I’m So Over Heavy Metal!” The idea was to have celebrities that have been involved in the heavy metal industry renounce their love for heavy metal because Palladium is a super light metal.

The smaller piece featuring Pamala Anderson was placed in the bags given to people on the red carpet for the premier of I don’t know how she does it. There are also a series of ads that ran in Cosmopolitan.